This Indian fashion designer has four distinct brands of hers. Apart from couture brands, she has also launched her own jewelry brand. She used to supply Indian wear to boutiques for over 12 years before branching out to have a label of her own. Such courage and grit could come only from Anita Dongre.
The fact that she has made a name for herself in the fashion world and fraternity is praiseworthy. And Anita Dongre’s entrepreneurial spirit contributed a lot in realizing her dream of being independent. Way to go, dear Anita!
About Anita Dongre:
She was born in a family where women played the usual stereotypical roles – of being happy as wives and mothers. But life had something else in store for AD, yes yes Anita Dongre. which possibly molded and shaped her mind into fashion designing. AD’s mother Pushpa Sawlani was a skilled artist, who stitched clothes for the young Anita and her siblings when they were young. As for her father, he moved onto Mumbai few months before she was born.
Anita Dongre Biography:
|Date of Birth||3 October 1963 (55 years)|
|Birth Place||Bandra, West Mumbai, Maharashtra|
|College||Anita did her degree in fashion design at the Premlila Vithaldas Polytechnic of SNDT College and then started to supply Indian wear to boutiques|
|Husband||Pravin Dongre (businessman) is Anita Dongre Husband|
|Children||Yash Dongre (son) who is a part of Dongre’s business|
Any clue how Dongre got into fashion designing despite hailing from a conventional family? The call of the fashion and entrepreneurial spirit.
The Anita Dongre Collection is all about supreme craftsmanship. Much of the inspiration is from Rajasthan which shows in her bespoke bridal couture, pret, menswear and gold Jadau jewelry which is handcrafted. That shows her solid commitment to empower the Indian crafts and textiles in a contemporary way.
Following are the brands under the House of Anita Dongre. Take your pick from the following:
- AND: Contemporary fashion for women
- Global DESI: Boho-chic fashion for women
- Anita Dongre: Bridal couture, menswear and occasion wear
- Grassroot: Luxury pret which is sustainable
- Pinkcity: Handcrafted gold jadau jewelry
1. Anita Dongre Lehenga:
Kriti Sanon in Anita Dongre lehenga which she wore on the cover of Hello magazine. The velvet lehenga was bedecked with silver embellishments. The smokey eyes and messy hairdo complemented the lehenga beautifully.
Aditi Rao Hydari in a photoshoot for Hello magazine in an awesome looking Rajasthan-inspired lehenga designed by Dongre. With surface detailing like gota patti and the Laxmi Niwas Palace in Rajasthan as the backdrop, what more can one ask for?
2. Anita Dongre Sarees:
100% silk, 200% gorgeous. This royal blue Banarsi Anita Dongre sarees worn by Madhuri Dixit can’t be missed for the traditional Rajasthani embroidery work done on it comprising of gota patti, dori, pearl, sequins and zardozi work. Price – 1,15,000.
Shilpa Shetty in an embroidered red gota patti Anita Dongre sarees. Just perfect for evenings and cocktails.
3. Anita Dongre Dress:
It is a heavenly feeling watching none other than Kate Middleton wearing Anita Dongre dress. Kate wore a maxi dress designed by AD showing her support for local designers during a cricket match when she came down to Mumbai.
Our hearts go out for Sonali Bendre who is currently undergoing chemotherapy in New York. Here she looks beautiful and heavenly in this lovely dress befitting a woman of any generation.
4. Anita Dongre Anarkalis:
The yellow anarkali worn by Anushka Sharma easily scores on sunshine goals. Made with chanderi mull fabric and with floral embroidery, this Anita Dongre collection 2018 can be a great addition to your summer wardrobe. Price – INR 1,35,000.
Dia Mirza is a natural beauty and this chanderi mull embroidered anarkali Designs from AD makes sure you enjoy all the adulation from lookers and admirers.
5. Anita Dongre Tunics:
Lara Dutta stood out in her gold tunic with forest motifs on it. Good to go for a cocktail party.
Check out the sleeveless printed black Izhna Tunic with motifs from the flora of Ranthambore (Rajasthan). This A-line georgette tunic has a keyhole neckline at the back. A chic asset for your everyday wear. Price – INR 11,990.
6. Anita Dongre Gowns:
This Anita Dongre gowns at India Couture Week 2017 has pale gold maple leaf motif on the blue lehenga. This designer creation in raw silk is guaranteed to grab eyeballs in events, festivals, parties and ceremonies. Price 14,950.
An Ikat saree we all know of. Ever heard of an Ikat gown? Anita Dongre gowns are also about adventure in traditional prints.
Here is a look of ‘Odyssey’ Winter 2018 collection from AD:
Did you know Anita has collaborated with talented personalities from various fields such as Shabana Azmi to bring out the best?
Recognitions And Awards:
The industry recognition that Anita Dongre has got being at the forefront of fashion for over 20 years is truly immaculate. Some of the Awards won by her truly deserve a mention:
- Featured on CNN’s ‘Growing India’ series in 2015 which was showcased across 36 countries.
- Listed among the ’50 Most Powerful Women in Business’ by Forbes India, Fortune India, Business Today and Blackbook Magazine.
- Recognized as the women entrepreneur of the year by CMAI in October 2015.
- Recognized as the women entrepreneur of the year by Kelvinator Stree Shakti Women Awards in 2014.
- Awarded by PETA at their PETA Approved Vegan Fashion Awards 2013.
The AD collections are made available at 600 clothing stores in India and abroad, as also 150 exclusive company stores.
Note them down for your future shopping endeavors:
So how did you find this article on the reputed fashion designer and businesswoman Anita Dongre. Which of the fashion collections shown above fascinated you the most? Her artistic and traditional flair is truly commendable. Do write in your likes and comments.
Images Source: Official instagram profiles of the designers/celebrities mentioned with in the article.