How Designer Kurtis Entered Mainstream Indian Fashion



Originating from a Persian word Kurta, kurti finds its origin in Indian traditional outfits. Since it is one of the most commonly worn apparel by Indian women, this piece of Indian clothing has eventually entered into the mainstream Indian fashion. Because of the heavy competition in the market and high expectations by fashion-forward customers, kurta is constantly evolving to satisfy every individual taste.

Bollywood-inspired kurtis

Gone are the days when this piece of attire was confined to home makers and college going students or occasional outings to the neighborhood market complex. This comfortable version of salwar kameez was recently upgraded giving a heavy boost to its boost after Bollywood actresses wore it at large in their movies, especially Deepika Padukone’s kurti in Love Aaj Kal.


Indian fashion trends are hugely influenced by Bollywood or we may put it like this – Fashion in India is defined by what Bollywood actors & actresses wear in movies. If we analyze top 10 Bollywood movie outfits that became a trendsetter then we will find out that kurti churidar worn by Deepika has hugely inspired Indian fashion trends so much that the typical attire became an overnight hit. The teens and women in 20’s were seen ditching their tops for kurtis and jeans for churidars.

Not only this particular movie, but it has been made popular in other movies by Rani Mukherji in ‘Bunty Aur Babli’, Kareena in ‘Bodyguard’, Deepika Padukone in ‘Aarakshan’ and ‘Love Aaj Kal’ and Nargis Fakri in ‘Rockstar’.

Kurti – A versatile style statement

The churidar kurti pair has become a style statement lately giving it a new definition of beauty and grace. These Indian versions of tops are also versatile that they can be easily worn over anything from leggings, churidars, jeans, skirt, capri, trousers and salwar.


With both long and short lengths available, they can also be paired with boot cut denims, tights and even leather pants. This particular fashion element further enables with you an array of options such as ethnic jewelry, sandals and hand bags to create a fusion of traditional and contemporary look.


For instance, if you have a good height then you can pair short kurti with long flaired skirt just as Kareena Kapoor worn in Kurbaan. And if you fall under the petite group then you can either pair your knee length kurti with salwar or medium length kurti with capri to give an edge to your personality.

Kurti – Making its way to fancy events

Nonetheless, kurti soon found its place in the wardrobes of opulent ladies, who did not mind wearing it to their kitty parties and also social events where sophistication was dress code.


These Kurtis are usually designed on the delicate and finest quality fabric of Chiffon, Georgette, cotton and crepe thereby offering optimum comfort level. Because of the elite designs available in the market, they are now the mainstream corporate wear for working ladies and students. While cotton is the most sought after fabric for this ensemble, in South India it is also available in silk fabric thereby making it one of the glamorous traditional outfits.

As designer kurtis are now available at affordable rates, thanks to the recent boom in our online marketing; women from all walks of life and age-groups and frames are now able to find their desired piece. Regular wear was never so fashionable and comfortable at the same time preserving aesthetic values. Isn’t it?





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