With online shopping quickly becoming one of the major marketing practices in India, each and every e-commerce store has geared up to join the rat race. And in order to capture the top position with maximum visibility and eventual conversions, India’s leading web stores like Myntra and Jabong are leaving no stone unturned.
In order to establish itself as India’s one-stop online shopping solution, Delhi-based lifestyle portal Jabong has now joined forced with country’s leading fashion designer Rohit Bal who is already associated with Biba label.
The website has launched an exclusive 48-piece online prêt collection by Rohit Bal. Rohit who needs no introduction and who is among nation’s first fashion designers is a brand in himself.
While other designers like Sabyasachi, who claim for revitalizing classicism, Tarun Tahiliani for opulence, Manish Arora for vibrant vision and Manish Malhotra for a touch of stardom, Rohit is probably the only designer in Indian fashion domain to charge lump sums for his name.
Even though fashion-forward women of India were quite eager to buy the designer wears few years ago, it was not the price that was preventing them from owning such labels, moreover it was the limited access to such high end collections. The good news is now the high-end designer lovers can access a wide range of ensemble at much affordable prices using Jabong deals.
These days with online shopping have been commonplace with pop-up stores, it has become easier for them to buy items by their favorite designers. And with recent collaboration of designers with online stores/boutiques, like Nikhil Thampi with Pernia’s Pop Up store and Rohit Bal with Biba and now with Jabong; it has indeed become icing on the cake for the online fashion consumers.
Here is a survey by Economic Times,
“Fashion has become the most contested category in online retail. Lifestyle, including fashion, accounts for 35% of the $2 billion (over Rs 12,100 crore) Indian online retail industry. The segment has proved attractive for online retailers as branded apparel typically provides margins of about 30% to 40%, while electronics products have a margin of around 10%.”
After being associated with high-end brands like Omega, Swatch, Hidesign, Mitsubishi Outlander, Oriflame and Biba, the golden locks designer has now joined hands with the popular lifestyle store Jabong to help the mediocre fashionista to be an en vogue while being in sync with her wallet.
The Delhi-based lifestyle web store is also launching in-house brands covering apparel, shoes and accessories next month.
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As per Arun Chandra Mohan, cofounder and managing director of Jabong and who was previously a senior analyst at global market intelligence and advisory firm IDC, “People now have access to global trends and our customers are demanding the latest in fashion.”
When Gudda launches a new line, the launch is always grand and outlandish making headlines everywhere. This is what exactly happened when Rohit Bal chose the Ashiqui 2 actress Shraddha Kapoor as his muse for his Jabong collection.
Even the actress has been quite active these days with offering back to back sassy avatars. Post her last bikini photo shoot for Vogue, she has exquisitely turned into a true ethnic beauty. This time the actress is all covered up for none other than Rohit Bal, as she walked the ramp as the face of the latest collection by Jabong.
The ‘Aashiqui 2’ star had worn a heavily puffed ankle knee length anarkali in white and accessorized her look with beautiful chained matha-patti, a mang tika and huge danglers and ring and not to mention a great pair of jutti. Well, style is all about creating your own look right?
Smokey eye makeup, glossy lips, side swept soft waves and her innocent intriguing smile finished her showstopper look for Rohit Bal. Background models on the other hand, were all decked up in traditional attires to complement the showstopper’s outfit.
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