The Padmashree Effect: Wearing Bridal Lehengas By Ritu Kumar


Bridal Lehengas By Ritu Kumar

She is the grande dame of the fashion industry who has grown vintage with time. She is the one who introduced boutique culture in India. Her designer creations have won rave reviews in India and abroad. She has constantly kept herself ahead of the trends. She has done pioneering work in reviving Indian textile techniques.

Whether it is ethnic Indian or exquisite bridal or even contemporary wear, Ritu Kumar caters to Indian sensibilities in her unique signature way. Not only is she a Padmashree recipient, she is the one who has been designing for Miss India pageant for the past 20 years. Amidst all this, one outfit that you can’t miss are bridal lehengas by Ritu Kumar.

Ritu Kumar Bridal Collection

What Made Ritu Kumar Plunge Into Fashion Designing For Indian Brides

It was in the early 70’s that the Madame of Indian fashion designing, Ritu Kumar did a research project on Bengal-based zardozi embroidery workers. It was then that she realised the magnitude of skilled workers in the Bengal suburbs, villages and small towns outside Kolkata which had gone unnoticed.

This egged her on to re-introduce the Bengal weaving community to the excellent embroideries they did way back.

The next step was to create an ethnic market where Ritu Kumar started designing lehengas and the weavers put their embroidery skills into the designed creations. And so evolved Ritu Kumar bridal collection!

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Ritu Kumar Wedding Collection

Fan Following Of Ritu Kumar Bridal Collection

Bollywood and fashion have an inherent connection and bonding. Which is why, it is easy to guess the hugely popular celeb names who have adorned creations designed by Ritu Kumar.

Guess the names? Princess Diana, Anoushka Shankar, Jemima Khan, Aishwarya Rai Bachchan, Priyanka Chopra, Dia Mirza, and many more. In fact, Ritu Kumar has been the official designer for ‘Miss India’ at the international beauty pageants.

Ritu Kumar


Clothing Lines Of Ritu Kumar

The 71-year old Ritu Kumar has two clothing brands to her credit – Ritu Kumar, LABEL. While the former one (which is the principal brand) focuses on traditional ethnic wear, the later brand is dedicated to international fashion products that are a celebration of Indian aesthetics.

LABEL aimed at the global young Indian diva who leads a contemporary lifestyle retails from Ritu Kumar stores and stand-alone stores too.

Ritu Kumar store

Bridal Lehngas Of Ritu Kumar

When you shop for Ritu Kumar lehenga collection, it is almost picking the finest thing a bride can possibly ask for.

Ritu Kumar Lehenga Collection

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In combined tones of red and off-white, this Ritu Kumar lehenga collection has silk printing set with ari hand embroidery. It’s a traditional and at the same time heavy bridal wear by Ritu Kumar which can be worn with kundan jewellery to get that stunning bridal look.

Bridal Wear By Ritu Kumar

Zardozi cannot be separated from Ritu Kumar wedding collection. Check out this lehnga choli ensemble with sweetheart neck that comes in shades of royal blue and turquoise.

Ritu Kumar ardozi bridal lehenga

Experience the Red and Gold touch in this heavy burgundy Ritu Kumar lehenga collection made in velvet that has embroidered floral motifs.

Besides this, Ritu Kumar has been awarded the ‘Indira Gandhi Priyadarshini award’ to commemorate her achievements and contribution in the fashion arena. It’s a prestigious award that has been given to Late Mother Teresa, Pt. Birju Maharaj, Pt. Hari Prasad Chaurasia in the past.

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This is just a tip of the iceberg. The French government has bestowed the veteran Ritu Kumar “chevalier des arts et des lettres’ (knight of the order of arts and letters).

The last but not the least is Padma Shri Award 2013, the country’s fourth highest civilian award which was given to Ritu Kumar for her distinguished service in the field of fashion, textile and craftsmanship.

Hope you have got reasonably thrilled and ecstatic at seeing bridal lehengas by Ritu Kumar. Let us know your thoughts about the same.


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