The best cotton produced in the world is in Pakistan, undoubtedly! There, it is called Lawn. Hence, celebrating textiles is apparent in the fashion fiesta as PFDC (Pakistan Fashion Design Council) Sunsilk Fashion Week was recently held in the city of Lahore, Pakistan. Textile houses as well as designers presented their creativity on the runway using organic cotton with a mix of other fabrics and highlighted the ethnicity of Pakistan. However, floral freshness in prints, shararas and flowing dresses for women and kurtas for men were the dominant silhouettes witnessed in the 8th edition of the fashion extravaganza this year. One of the top trends highlighted is layering for summers! Let’s have a look what the textile designers had to offer in terms of fashion!
The show began with Gul Ahmed’s ‘Flourishing Journey of Prints’, wherein the brand known for its everyday casual wear moved to wearable runway outfits. Monochrome ball gown topped with intricate embroidery and thread work outstood among the array of evening gowns, flair skirts, capri pants worn with short blouses, jackets and cotton tops, perfect for the cool summer evenings. She played with varied print patterns and embroideries exuding the floral and polka charm in her collection. Thinking out of the box for men, the designer presented floral blazer to help them make a statement this summer.
[Also Read: 4 Ways to Style Floral Prints]
Pakistan’s brand Shubinak’s textile collection was the highlight of the textile day at PFDC Sunsilk Fashion Week. Very well themed ‘Pakistan United’, the collection imbibed silhouettes like harem pants with loose-fitting blouses made of pure cotton fabrics sourced from Chitral. The outfits had earthy and casual feel to them. The colour story had natural and organic dyed earthy tones from the range of beige, green to off white and burnt orange, highlighted with embellishments of hand embroidery, crocheting, Sindhi Ralli patch work, applique work and stone carvings from different corners of Pakistan. Models were carrying recycled cotton bags with Jacquards reforestation theme patterns etched on them. Shubinak very well presented the work of talented artisans on the runway!
One of the biggest player in Pakistan’s Lawn category, Warda Prints showcased collection ‘Chromatic Ecstasy’ which was all about eastern prints, embellishments, characteristics of Persian Paisleys stitched in the contemporary silhouettes like short dresses and evening gowns. The choice of fabrics for the summers were silks, finest nets mixing with elegant organza and chiffons. The colour story was subtle and sober to follow from mix of reds, yellows, blues and tangerines with a touch of metallic.
Alkaram Studio’s collection ‘Savoir Vivre’ was about fabulous prints with a fresh breeze of air. Men dressed in cotton kurtis with blue pants was refreshing on the ramp, truly a summer look! Women were clad in sundresses with free flowing silhouettes. One could witness the diverse fabrics and techniques merged together in a collection such as lawn, chikankari and jacquard. Intricate cutwork and horizontal stripes made to the trend for the coming season.
Harmony created a summer rhythm on the ramp! The ocean of prints in sequined tops, skirts and lawn tunics with gotta border for women and plain coloured kurtas for men highlighted the collection of Harmony. The splash of hues like blue, red and yellows in floral patterns bloomed on the fabrics like silks and chiffons. Bandana highlighted the trend to follow this summer.
[ Also Read:Bridal Fashion Week ]
HOUSE OF ITTEHAD
Premier textile brand, ‘House of Ittehad’ showcased ‘The Summer Rouge’, exclusively designed by renowned couturier HSY. Inspired by various ethnicities of the world, floral and geometric prints ruled the collection. For women, lawn tunics were bursting with floral freshness. House of Ittehad also introduced menswear line called I-Man showcasing coloured cotton kurtas with ethnic embroideries on yoke and little bit of prints.
Wouldn’t you like to wear these lawn trends brought from Pakistan?